Posting for a firm, without the violation

Here's the answer, before the rest of this: a law firm's social account is advertising, and advertising rules apply to it the same way they apply to a billboard. The spirit behind ABA Model Rule 7.1 — nothing false or misleading about the lawyer or the services — doesn't check which app you posted to. Three things get firms in trouble on social media specifically, because a caption box makes them feel like conversation instead of advertising: promising a result, claiming an unverifiable rank, and describing a past win like it's still happening.

Promising a result is the easiest trap to spot once you're looking for it: "we'll win your case," "you're getting a settlement," "we always get results." No lawyer can actually promise any of that, and it doesn't matter that it was phrased as enthusiasm rather than a contract. The fix is almost always the same move — describe what you do, not what the outcome will be. "We fight for every client" survives; "we win every case" doesn't.

Claiming an unverifiable rank is the second trap, and it's sneakier because it reads as confidence rather than a claim: "the best firm in [city]," "#1 rated attorney," "never lost a case." Each one is a specific, checkable assertion dressed up as a slogan — and none of them are actually checkable, which is the problem. If you can name a real award or ranking, say that instead; if you can't, the sentence has to go.

The third trap catches firms who are otherwise careful: a real win, described in the present tense. "We recovered $2M for our client" reads like a boast about today, but it's a fact about a case that already closed — and rules in most jurisdictions want that framed as past, with a line like results vary or prior results do not guarantee a similar outcome. The win is real. The tense is the violation.

GigaDrip screens generated wording against US advertising rules in four regulated verticals — real estate (Fair Housing), health, legal and finance. It is a language screen, not legal advice or certification, and your review is still the signature. For a firm, that screen is built around exactly these three traps, ahead of a human read:

1. Teach the voice, not the overselling. Set up the firm's voice from your website, a writing sample, or a few guided questions, so a draft sounds like your firm instead of a late-night commercial. A voice can be confident without promising anything — that line is yours to draw once, and it holds for every post after.
2. Save the practice detail once. The practice areas, a fee structure, a case type worth posting about — store it in a Project instead of retyping it into every caption. GigaDrip writes a dollar figure from what you actually typed in, and it's built to catch a draft that states one it was never given. That check is real but not all-seeing — it's tuned to catch digits, not every way a number could be phrased — so read a fee back before you approve it, the same as you'd confirm it on a call.
3. Let the screen run first. A draft that trips the lexicon — a promised outcome, an unverifiable rank, an unframed past result — gets flagged before it reaches your queue, so your own read isn't spent hunting for the obvious ones.
4. Read it the way a bar complaint would. The screen catches the language every jurisdiction agrees on. It doesn't know your state's disclaimer wording, or whether a client actually consented to being named. That part is still your read.
5. Approve it. The owner approves every post before it publishes, and in GigaDrip approving a post is the same act that schedules it — there's no separate step and no one else's sign-off in the way.

The easier half of the problem is usually what to post at all, between cases you can't discuss. GigaDrip watches legal-services industry and local news on a rolling two-week window and surfaces what's worth posting — a filing deadline, a new regulation, something changing in your area — and a quiet stretch comes back reported as quiet, not padded with a story that isn't there. The steadier well is the plain-English explainer: the question a client asks on the first call, turned into a clean explainer post. It earns attention without touching any of the three traps above, because it isn't making a claim about your firm at all — just answering a question.

The rule worth keeping after you've forgotten the specifics above: describe what you do, not what you did for someone once while implying you'll do it again on command. If you'd rather the practice areas and case types saved once, the voice taught, and the screen run ahead of every draft — that's what GigaDrip does for law firms and solo attorneys.

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